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Introduction Generative AI will transform the user search experience and have second-order impacts on the broader content and organic inbound marketing ecosystem. There is a high likelihood of traffic to the company websites reducing significantly, and the Go-to-Market (GTM) strategy needs to evolve to keep up with the changes. We take a look at how …

Generative AI impact on Search and Content Marketing Read More »

Introduction The increasing data volume and technology advancements have led to the increased adoption of Artificial Intelligence across business functions and industry verticals. In marketing, AI has been playing an increasingly important role in automating processes, analyzing data, and optimizing campaigns.  One of the latest advancements in AI is generative AI, which further transforms marketing …

Generative AI in B2B Marketing Read More »